Pride Conference

Phoebe Dami – Asolo

Marketing professional

Phoebe Dami-Asolo is a marketing professional with over seven years’ experience across major multinationals. She is a seasonned professional versed in brand building, brand strategy development, integrated marketing, and communications.

She gained her first degree, BaEcon with honours in Accounting and Finance, graduating with a second class upper from the University of Manchester, UK. She also holds a Master of Science degree in Innovation, Entrepreneurship and Management from the Imperial College Business School, UK. She is certified in Marketing Strategy from Harvard Division of Continuing Education, and in Brand Management from Lagos Business School.

Currently, she leads customer marketing as the Commercial Manager at The Coca-Cola Company, championing activities aimed at increasing value for customer-related partnerships at the company.

Before her current role, she worked at Reckitt Benckiser (RB), Nigeria as the Brand Manager for the West African region. She was responsible for the promotion of specified consumer products in Nigeria, Ghana, Côte d’Ivoire and Cameroon. She led all marketing activities to achieve the brand’s objective. Additionally, her duties integrated media and marketing communications for the region, ensuring that content for various textual, audio, and visual media channels promote products, while also overseeing in-market activations in West Africa.

Prior to RB, Phoebe was recruited as a Young African Talent at Nigerian Breweries Ltd and managed various household brands including Amstel Malta, Fayrouz, Maltina and Strongbow Apple Cider. Phoebe’s work has won awards such as brand of the year and award for excellent digital execution, and in 2018, she received a recognition award for outstanding performance in marketing. Phoebe is a member of the Chartered Institute of Marketing, UK and of the Advertising Practitioners Council of Nigeria (APCON).

She wears many hats. She is the Founder of Naija Arts Market, an e-commerce platform with the aim of promoting Nigerian culture through sales of locally made art and hand-made cultural artifacts. She is also certified in Couple and Family Counselling by the Institute of Counselling, UK. Extremely passionate about relationship optimization and healthy marriages, she finds expression for this passion by offering counselling sessions in her spare time. Phoebe is happily married to Damilola Olufunwa Asolo and they are blessed with a son.

Phoebe Dami-Asolo will speak on the topic “Balancing It All in the New Normal – Career, Marriage and Relationships”.

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